Style Guide

Logo
Store Lockups

A percentage based system has been created to help guide the sizings of our store name lockups. The store names should always be set in Semi Bold Home Sans.

For web applications, our store name is either stacked at 40% of our logo, or locked up on the right hand side, at an equal cap height.

Symbol

Our symbol is the short-hand form of identitification for our brand. It is taken from our logo and captures our Kiwi spirit.

In a digital context the symbol width should not appear smaller than 30px wide.

Typography

Home Sans is our custom typeface designed specifically to reflect our distinctive tone of voice and embody a Kiwi visual vernacular. Crafted with our brand identity principles in mind, Home Sans feels inspired, accessible and optimistic.

With flexibility in mind, Home Sans includes 9 different weights. From our lighter, more inspirational weights all the way through to our bolder, more accessible weights, Home Sans allows us to flex and shift our voice.

Home Sans
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Thin Extra Light Light Regular Medium Semi Bold Bold Extra Bold Black

Heading Styles

H1 - Global Style

H2 - Global Style

H3 - Global Style

Colour

100% Home's colour palette begins with a spectrum of monochromatic tones. 100% Black is our brand's primary colour, communicating quality, confidence, and 100% Kiwi.

Our distinctive red palette communicates our heart and our ambition. It ranges from 100% Red to 200% Red, providing depth and substance when using our brand identity.

A secondary, warmer, range of neutrals are also available for use in communications where a feeling of warmth is needed.

100% White #FFFFFF
25% Black #BFBFBF
50% Black #7F7F7F
75% Black #404040
Warm White #FFFCF7
25% Warm Black #C6C1BD
50% Warm Black #8A827C
75% Warm Black #49433E
100% Black #000000
100% Red #EC212E
125% Red #890012
150% Red #AD0012
175% Red #CA0012
200% Red #6D0012

Colour
Messages

Colours used for messages, alerts and notifications.

Error Light
#FAE9E9
Warning light
#FAE9E9
Success light
#E1F7F0

Buttons

Button variations including hover states.

Button
Default
.btn
Button
Light button
.btn btn--light
Button Button with Icon
.btn .btn--has-icon
Button
Small Button
.btn .btn--small
Button Small Button with Icon
.btn .btn--has-icon .btn--small-has-icon

Icons
Primary

Crafted with distinctive line work and counterform detailing, these icons mirror the visual language used in our symbol and can work seamlessly across digital and signage applications.

Icons
Secondary

Modular and refined. Our Secondary icons work hard to communicate and represent key details in a digital environment. Rounded corners are used to create a sense of human warmth and accessibility.

Icons
Secondary
Tight cropped

Tight cropped for special aligment

Other icons to refine and organise

Icons
Rebranded

Refined icons with rounded corners to belong with the refreshed 100% Home brand.

Forms

Form layout and styles.

Messages

Message styling.

I'm a standard information message

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I'm a success message

I'm a warning message

I'm an error message

Product Labels

Labels applied to products introducing secondary colours.

Online Only
In-Store Only
Check In store
View In Store
Ex Display Item
Installation
Top Seller
Clearance

Loading Icons

Labels applied to products introducing secondary colours.

Kitchen sink

Layout ideas to consider.

Choosing the right washing machine makes a big difference when it comes to keeping your household running. A washer with the right features, capacity and energy rating will help to keep your laundry basket under control and also save you money, too. At 100% Home, you’ll find a wide range of washing machines to choose from by leading brands like AEG, Asko, Beko, Bosch, Electrolux, CHiQ, Electrolux, Fisher & Paykel, Haier, Hisense, LG, Miele, Samsung, TCL, TECO and Westinghouse. Of course, we know with so many options, it can be hard to make a decision! That’s why we’ve created this helpful buying guide, with all the tips and advice you need to find the perfect washing machine for you!

Front Loader Washing Machines

Front load washing machines are designed with a door in the front rather than on top, so they can be stacked under your dryer and positioned under benchtops. Front loaders generally use less water than a top load washing machine and are often more energy efficient, however they tend to have longer cycles - although nowadays, you’ll find plenty of front loader models with quick wash settings.

Front loaders use an internal heater to heat water, so they only need a cold tap connection. They’re also capable of achieving higher spin speeds than top loaders, for faster drying.

Front loaders use an internal heater to heat water, so they only need a cold tap connection. They’re also capable of achieving higher spin speeds than top loaders, for faster drying.

Curiosity: the Foundation of Excellence

Our design heritage is founded on a pioneering spirit and a culture of curiosity. We believe technology should always begin with the people who use it. This has seen us challenge conventional appliance design to create products that deliver to genuine human need.

We are curious about people. How they live, where they live, what they do and how they use things. We are curious not only about the function and performance of our products but also in the emotional role they play in people’s lives.

The Considered Kitchen

The way we use the kitchen is shaped by where we cook, clean and cool. A considered kitchen is one that takes the time and hassle out of tasks and frees us up to spend time doing what we enjoy.

The Fisher & Paykel DishDrawer™ is an innovation born of this deep understanding. Fisher & Paykel dishwashers are a showcase of insight-led design. Exceptionally quiet, remarkably efficient and configurable to allow stacking to fit your needs, they are the perfect addition to a social kitchen.

As we design products, we’re continually looking to grow awareness of the drivers of change – in the kitchen and in ingredient production – because these trends, themes and observations bring new context to our design thinking.

Curiosity: the Foundation of Excellence

Our design heritage is founded on a pioneering spirit and a culture of curiosity. We believe technology should always begin with the people who use it. This has seen us challenge conventional appliance design to create products that deliver to genuine human need.

We are curious about people. How they live, where they live, what they do and how they use things. We are curious not only about the function and performance of our products but also in the emotional role they play in people’s lives.

Perfect Pairs

The modern laundry is no longer just a functional work zone, it is a beautifully designed and considered space featuring appliances that are styled to match and mirror one another.

Every fabric has its own needs for the best care. Fisher & Paykel laundry appliances are purposefully designed to deliver remarkable fabric care, regardless of the garment. Pair washers and dryers for a consistent and considered laundry that is not only visually appealing but perfectly matched in its functionality.

Curiosity: the Foundation of Excellence

Our design heritage is founded on a pioneering spirit and a culture of curiosity. We believe technology should always begin with the people who use it. This has seen us challenge conventional appliance design to create products that deliver to genuine human need.

The Considered Kitchen

The way we use the kitchen is shaped by where we cook, clean and cool. A considered kitchen is one that takes the time and hassle out of tasks and frees us up to spend time doing what we enjoy.

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Curiosity: the Foundation of Excellence

Our design heritage is founded on a pioneering spirit and a culture of curiosity. We believe technology should always begin with the people who use it. This has seen us challenge conventional appliance design to create products that deliver to genuine human need.

We are curious about people. How they live, where they live, what they do and how they use things. We are curious not only about the function and performance of our products but also in the emotional role they play in people’s lives.