Shape living for the better

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people.

Electrolux headquarters are located in Stockholm, Sweden and as a leading global appliance company, we place the consumer at the heart of everything we do. Our products include refrigerators, dishwashers, washing machines, ovens, cooktops, vacuum cleaners and small domestic appliances.

We believe that the home should be a place for wellbeing, a place to care for ourselves and our loved ones.

By creating desirable solutions and great experiences that enrich peoples’ daily lives and the health of our planet, we want to be a driving force in defining enjoyable and sustainable living.

This is us - at Electrolux we shape living for the better.


In 2020, Electrolux launched the Make it Last campaign - a global message platform that embodies our promise to make clothes last twice as long with half of the environmental impact. It taps into a deep consumer need to elevate the importance of more environmentally friendly laundry care.

The Make it Last campaign highlights laundry innovation from Electrolux. The SteamCare program for example uses steam - and up to 96% less water - to freshen clothes and remove wrinkles. Efficient, low-temperature washing saves energy and prevents colour fading. Machines with Autodose, avoid unnecessary waste and protect clothes from wear caused by overdosing.

Live Better

Our philosophy is simple: life in the home should be seamless and intuitive. This can be seen in our range of vacuum cleaners with features like advanced pet hair removal and extra large wheels for effortless mobility.

Or our range of kitchen appliances with smart, sustainable features and clean lines for an effortless experience. So, you can concentrate on the things that make you happy: making and sharing great food with the people you love.

Create better experiences

Design solutions that elevate the everyday.

Experiences are in the food our customers put on their plate, the way they care for their clothes, the quality of the air they breathe or the water they drink. Better experiences not only elevate our customers’ every day, but are also mindful of our society and our planet.

Always improve

Think new and never settle.

We never settle, and are always curious and forward leaning. We see opportunities where others see problems and make things happen. That is what it takes to shape living for the better.

Explore Electrolux at 100%

Explore the range of Electrolux appliances available through the 100% website, and at our locally owned 100% stores.