We live by the values that drive us

Our values are at the heart of everything we do. We follow five key principles that embody our commitment to people, excellence, change, integrity, and co-prosperity. We describe them as human experiences, progressive innovation, defiant optimism, integrity & transparency and social betterment.

Samsung Current Promotion

Our design philosophy

Samsung Design focuses on the ‘experience’ that flows through a user’s life more than the simple ‘usage’ of a product to add value and meaning to life. Our design is centered on people, their needs, experiences and the way they live their lives.

Endless Innovations

Designed for the way we live our lives.

More than an appliance for keeping things cold, our Family Hub refrigerator has a Wi-Fi enabled touchscreen so you can manage your groceries, connect with your family and entertain like never before. Co-ordinate your family life by sharing news, calendars, messages and special moments on the Family Board.

Or consider our innovative range of washing machines and dryers with Smart Control which enables you to control and manage your washing cycles from anywhere.

Immersive experiences

The way we view our world has changed significantly and more than ever our screens have become our source of news, entertainment and connectivity. From the screen to its place in user spaces, Samsung's Neo QLED 8K embodies our most complete TV experience yet. Ultra-fine contrast in 8K that reveals every hidden detail with an Ultra Viewing Angle that provides a consistent detailed picture, even when sitting off to the side.

Samsung’s attention to detail and focus on customer-led design and innovation makes The Premiere projector a true cinematic experience. No need for a screen, it can sit just 24cm away from the wall to give you a massive screen area up to 130 inches - the perfect size for an epic movie night. And just like Samsung Smart TVs, The Premiere lets you easily access and navigate your favourite apps, services and connected devices.

Explore Samsung at 100%

Explore the range of Samsung appliances available through the 100% website, and at our locally owned 100% stores.