Haier is the number one major appliances brand in the world

Haier is an international brand with a broad range of home appliances built for everyday chores and designed for everyday living. We create stylish, innovative yet affordable appliances that people really love. That’s why we consistently get voted the top appliance brand in the world*.

Founded in China in 1984, Haier have built an international reputation for listening to customers' needs and using these insights to design smart home appliances. In Australia and New Zealand, all our appliances are backed by a 2 year warranty.

Where we've come from

Haier's story began in the 1980's when Liebherr, a leading German appliance maker, sold its technology and manufacturing know-how to a small refrigeration factory in Qingdao. In the early 1990's that company became Haier and grew very quickly.

For the last 12 years, Haier has been the number one major appliances brand in the world. We have a network of design centres including a leading research and development centre in New Zealand with the cutting-edge Fisher & Paykel team.

Haier products are designed with you in mind

We try to enable better living through innovation, our appliances are built around smart technologies that will give you back time, preserve the goodness in your food and take the hassle out of chores.

Maybe that’s why 85% of people rate our products 4 stars & above.

High-Tech solutions for fresher food

Our refrigerators and freezers are built around innovative technologies we designed to keep food fresh for longer, ensuring it’s healthier for you and your family. But technology has to be intuitive to be useful, which is why we build our fridges and freezers with Haier’s EasyTechs - a set of features that help you take full advantage of all our clever thinking

Innovations making life better

Our laundry appliances use innovative technologies drawn from years of research to care for your fabrics with every wash or dry, making it simple for you to get the everyday task of laundry done with exceptional care.

Inspired choices to suit your lifestyle

Knowing that everything you make in the kitchen will turn out perfectly cooked is what makes the time spent there enjoyable. Our ovens create even heat throughout the cavity and our cooktops respond instantly and precisely, to give you full control over the levels of heat you’re using.

We’ve distilled everything we know and made it easy to get it right every time.

Explore Haier at 100%

Explore the range of Haier appliances available through the 100% website, and at our locally owned 100% stores.

*Source Euromonitor International Limited; Consumer Appliance 2020ed, % unit share, 2009-2020 volume sales data. Major Appliances category is the sum of dishwashers, home laundry appliances, large cooking appliances, microwaves and refrigeration appliances.