Fisher & Paykel

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Fisher & Paykel has been designing products for more than 80 years and has grown into a global company with products sold in more than 50 countries around the world.

The best innovators don’t just understand technology, they understand people. Since 1934, we’ve been designing technology that enriches and improves people’s lives. By challenging conventional appliance design these world-first technologies have changed the way we live forever. In 2014 we celebrated 80 years of this spirit of curiosity.

Curiosity: the Foundation of Excellence

Our design heritage is founded on a pioneering spirit and a culture of curiosity. We’ve built our legacy with a future focus that still stays true to the fundamentals of sustainable design. We believe technology should always begin with the people who use it. This has seen us challenge conventional appliance design to create products that deliver to genuine human need.

Our ongoing research and development is backed by a culture of open innovation, collaboration and curiosity – one that seeks to uncover insights and ideas that connect with our customers and respect our planet.

The Social Kitchen - Our Design Philosophy

The idea of the Social Kitchen underpins our design philosophy in developing flexible appliances that can be distributed throughout your kitchen and tailored to your individual lifestyle and needs. It is both a concept and a lived experience that connects people with food and design. The Social Kitchen draws on a deep understanding of patterns of use. The kitchen is no longer just a place where food is made. It is where we meet to talk about our day, where homework is done, where we engage and interact as families and friends.

Considered kitchens respect and reflect these patterns of use in their layout and in appliances that provide flexibility. That flexibility allows us to shift between the different requirements we have of our kitchens. By understanding the way kitchens are used we know what our customers are looking for in their perfect kitchen. They are looking for choices, for the freedom to create unencumbered by the restrictions of their appliance.


Our culture is one of open innovation. It allows people to work collaboratively to find insights and ideas that connect with our customers and respect our planet. We constantly experiment to find new and better ways of doing things that our customers value.

Reflected in our design philosophy, our appliances are purposeful, functional, beautiful and of high quality.

Explore Fisher & Paykel at 100%

Explore the range of Fisher & Paykel appliances available through the 100% website, and at our locally owned 100% stores.

FP Kitchen
FP Refrigeration
FP Laundry
FP Appliances