About Us


100% Dimocks


100% Lim Electronics


100% Folders

All around New Zealand locally owned and operated 100% stores aim to provide customers looking for large and small home or office appliances and electronics, with the best service, deals and advice in the country.

Each store is owned by people who not only live in the local community, but can also offer the brand range and buying power which come with being part of a large group. So whether you buy online or in store, you know you are dealing with a NZ owned group who gives you all the benefits of a big retailer with the high level of personal customer service you’d expect when buying local. It’s the unique difference you enjoy when you buy from 100%.

Our stores have always been part of the New Zealand landscape. In fact some have been around more than 75 years and are truly family businesses, now owned in some cases by the third generation. Regionally known stores like 100% Folders; 100% Barrells; 100% Albany Extreme; 100% Magness Benrow; 100% Van Dyks; 100% Dimocks; 100% Leader & Watt; 100% Newbolds; 100% Hertk Appliances; 100% Smith & Church; 100% Selectrix are just a few of the names Kiwis will recognise. We have 48 stores nationwide, so to find your local 100% store, click here.

At 100%, we are specialists in home appliances including kitchen, refrigeration, laundry, floorcare, heating, air conditioners, personal care and more. We also stock a wide range of electronics from the latest televisions to audio, notebooks, tablets, printers, cameras, phones and accessories.

In addition, we have the SleepMaker Bed range, exclusive to 100% and made right here in NZ.

And why are we called 100%?

It’s simple. 33.33% comes from the range of top quality appliances, 33.33% comes from the delivery and installation and 33.33% comes from our great after-sales service which all adds up to a 100% customer experience.


Great service is not a slogan to us, it is an integral part of the way our store owners run their business. Just ask our customers. They voted us ‘Consumers People Choice’ for the last seven years. Competing against some of the big Home Appliance and Technology Retailers in the category, the Consumer ‘People’s Choice’ endorsement programme enables New Zealand consumers to recognise excellence in products or services that perform strongly in overall satisfaction. A ringing vote of confidence from our customers in the quality of service, brands and products our independent local retailers provide.


When market research of more than 1200 consumers stated that customer service is the most important criteria to them when making an electronics purchase, we knew we were onto a winner with our mission of 100% customer satisfaction.

And so we were delighted to hear 100% won the 2021 "Most Satisfied Customers' Award from Canstar Blue, in the Electronics Retailers category. Canstar General Manager Jose George said, "100% Appliances was a clear winner this year. Kiwis rated its offering extremely highly, and were particularly impressed with its customer service.“

100% was the only electronics retailer in the survey to earn the Canstar Blue top 5 Star rating for Overall Satisfaction. Group General Manager Nadine Bell commented:

"The research found that 100% stores is New Zealand's favourite electronics retailer, winning 5-star ratings across drivers of satisfaction including customer service, value for money and range of products, which is quite some achievement in what has been a very challenging year for both our customers and stores throughout NZ."

It's no mean feat to achieve this level of customer satisfaction and stems from the fact that our 100% stores are truly local businesses, owned by people who live and work in the same community, and who are committed to live up to the inherent promise in their name.