Many of the latest models of washing machines now offer auto dosing as a premium feature or selling point. But like all ‘innovative’ technology, this adds an extra layer of expense to the purchase. In the ever-evolving world of home appliances, it feels like there's always a new “smart” feature promising to make our lives easier. But is this clever bit of tech a worthwhile upgrade, or just a shiny gimmick designed to empty your wallet faster than your laundry basket?

What is Auto-dosing?

Auto-dose washing machines come equipped with a built-in detergent and fabric softener dispenser. You fill these reservoirs with liquid detergent only, and the machine intelligently calculates the right amount of detergent and softener for each wash based on load size, fabric type, and cycle selected. Some models will even vary the amount of detergent they dispense based on the weight and type of clothes you put in the machine, using built-in sensors to determine the best course of action. (Some manufacturers call this ‘AI’ technology)

What this means is no more guessing, no more dropping washing powder and softener all over your laundry room floor – sounds good, right? Let’s have a closer look at the pros and cons of this innovation and see if it’s worth it.

The Pros of Auto-dosing Machines

Convenience and time-saving

Auto-dosing is all about removing one more daily hassle. You fill the detergent and softener dispensers once every 20–30 washes (depending on the model and your usage), and the machine takes care of the rest. No more measuring scoops, drips, or waste. But if this feels too restrictive, you should know that even if your washing machine offers auto dosing, you don't have to use it – it will still work perfectly fine if you manually add the detergent before each wash.

Improved Efficiency

Using too much detergent can lead to soap residue on clothes, clogged pipes, and even machine damage over time. Too little, and your clothes might not get properly cleaned. Auto-dose systems aim to eliminate that guesswork, which can result in better washing performance and a longer lifespan for your appliance.

Cost Savings on Detergent

Although these machines are more expensive upfront, they can help you save money over time by preventing detergent overuse – a common issue when people measure by eye. Detergent and softeners are not cheap and many top brands claim you can use up to 30% less detergent with auto-dosing systems.

Better for your clothes

As washing machines become more sophisticated they are able to wash many of those expensive and delicate items you would previously have been forced to dry-clean. The auto dosing feature with its carefully calculated detergent dose ensures that your clothes are not only cleaned using the appropriate amount, but there is no residue which may cause marks or bleaching on those precious garments. This is particularly important when you wash darker colours.

Better for the Environment

Using the right amount of detergent every time means fewer chemicals washed down the drain, less packaging waste from over-purchasing, and a smaller overall environmental footprint.

The Cons of Auto-dosing Machines

Higher Upfront Cost

Auto-dose washing machines typically cost more than their manual-dosing counterparts – often by several hundred dollars. This upfront investment might not be feasible or justifiable for every household, especially if you're on a tight budget. (But remember the long-term savings on detergent could outweigh this).

Brand Restrictions

Before you make your washing machine purchase, we recommend that you check whether there are any restrictions on your choice of detergents, or whether they are prescribed by the brand.

Less Control

If you like to tailor your detergent amount per wash – for example, using a little extra on really dirty items or dialling it down for delicates – the automatic system may feel restrictive. Some machines let you override the settings, but not all – so check this out.

So, are they worth it?

It depends. For busy households with frequent laundry loads, auto-dosing machines can be a real time-saver and may actually save money in the long run through more efficient detergent use. They’re also great for those who value convenience and consistent cleaning results. And if you have expensive garments that need the ultimate care when washing them.

On the other hand, if you're someone who uses the washing machine less frequently, prefers more control over your washing process, or is trying to keep upfront costs down, a traditional machine might suit you just fine.

Final Thoughts

Auto-dose washing machines are certainly not just a manufacturers’ gimmick – they do offer genuine benefits in convenience, efficiency, and long-term cost savings. But whether they're worth it depends on your personal needs, habits, and budget.

If you're someone who loves hassle-free tech and is happy to invest a little more for long-term gain, an auto-dose washing machine could be your next favourite home appliance. The good news is that over the last few years, we have worked hard with our leading manufacturers to source more affordable models that offer the auto-dose feature. Our aim is to make this technology more accessible to all our customers.

Ultimately, the best washing machine will be the one that suits your lifestyle – whether it’s smart or not.